Amazing Labels introduces new LED label press, the first of its kind in Australasia

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Amazing Labels will be the first printer in New Zealand and Australia to use a groundbreaking LED label press, promising faster, higher quality results with better colour accuracy due to the revolutionary Hawk-Eye technology.

The Auckland company purchased the Durst Tau RSC 340 E LED at the recent Labelexpo Europe 2023 exhibition in Brussels.

It boasts the ability to print labels at an extremely high 1200 dpi while producing runs at 80 meters per minute.

amazing labels new led label press machine first tp introduce in new zealand

It also has Pantone coverage up to 95%, meaning the machine can produce almost any colour with very high accuracy.

General Manager Greg Daniel says the Durst printer will allow Amazing Labels to deliver an even better service to their customers.

We’re very excited to bring this incredible machine to the Australasian market.

We were so impressed with its innovative use of LED curing and incredibly high efficiency that we had to include this machine in our operation.
Using the Durst LED label press will help us deliver labels even more quickly and at higher quality.

Mr Daniel says the mission for Amazing Labels – established in 2022 as a sister company to PrintLounge, which has been serving customers for more than 20 years – has been to shake up the New Zealand label market.

amazing labels new led label press machine first tp introduce in new zealand 5

When we looked at the label printing space in New Zealand, we saw there were significant delays in getting products to customers.

Coming from a business where we print things like magazines to very tight timeframes, we wanted to apply that same speed to labels to offer a faster service.

Because we’re new to the label printing market, we’re not tied to old, slow legacy machines, and can instead invest in cutting-edge technology like the Durst LED. This is a real point of difference between us and other label printers right now.

The advantage of LED curing is that the lamps work more efficiently and last longer than traditional lamps, which are the more common curing methods.

Amazing Labels will take delivery of the new Durst machine in early 2024